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The Zoom Effect: Why Plastic Surgery & Cosmetic Procedures Might Be More Popular Because of the Pandemic


With millions of Americans working from home and avoiding socializing outside of their immediate family and close friends, much has been written about plummeting sales for industries that thrive on people going out, like makeup, and clothing retailers.

That is not the case for plastic surgery. On the contrary, extra time holing up at home has provided a boom in cosmetic services practices that offer popular—and pricey—skincare treatments like Botox and dermal fillers.

Even before some lockdowns were lifted around the country this summer, interest in plastic surgery was already bubbling over as people were isolating ...